Build an influencer brief you can actually review

Keep every deliverable connected to its disclosure, claims and evidence, date, rights, approver, revisions, measurement, and attribution limit. Unknowns stay visible. Nothing leaves your browser.

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Campaign truth

Record the campaign job and the evidence behind the product claim.

Campaign truthGoverning-jurisdiction pathTarget-audience countryCampaign or creator countryContract governing-law countryOfficial-source countryQualified reviewer roleVerified official documentCampaign nameGoverning marketWhy this jurisdiction governsTarget-audience location evidenceGoverning contract or campaign-location basisNamed qualified reviewer and roleObservable goal and primary audience actionProduct and verified capabilityCapability evidence URLAudience job and reason to careCampaign, claims, rights, payment, and reporting owners

Your answers stay in this browser. OutDM receives no field values or export content. A local draft and JSON export preserve incomplete decisions.

Use the brief before outreach

The influencer brief guide explains the method. For US campaigns, review the FTC’s Disclosures 101 and Endorsement Guides questions. These sources do not govern campaigns in every market.

Once the brief and contract questions are reviewed, use OutDM to research public influencer fit and draft outreach for human approval. OutDM does not verify compliance, guarantee fit, or send messages without your approval.

Use the brief before outreach

Make your next creator connection.