Build better
creator partnerships.
Choose the right creators, write personal outreach, and go into every partnership with a clear plan.
Measure Influencer Marketing ROI for Your App
Measure influencer marketing ROI for your app: give each creator a tracked link or offer code, count paying customers, subtract every cost and compare.
Read the guidePlan your next partnership
Practical guides & tools
Build an Influencer Contract Template With These 9 Clauses
Build your influencer contract template from a clause by clause checklist: deliverables, usage rights, exclusivity and the exact FTC disclosure wording regulators expect. Not legal advice.
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What Is a UGC Creator? How UGC Content Creators Work
A UGC creator films videos and photos you run as your own ads. See how UGC work runs from brief to payment, what creators charge and where to find them.
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How Much Do Influencers Charge? Rates by Tier and Platform
How much do influencers charge? You get per-post rate ranges by tier and platform from named sources, a pricing formula and an offer you can send today.
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Influencer Marketing Platforms: How to Choose the Right Type for Your Brand
Compare the five types of influencer marketing platforms, from discovery databases to marketplaces and managed agencies, and use a 10-question checklist before you commit to one.
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How to Vet Influencers Before You Reach Out
Check creator fit, source quality, contact preferences and unanswered questions before outreach. Use an evidence worksheet and a fictional decision example.
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Micro-Influencers: Follower Bands, Audience Fit, and How to Evaluate a Partnership
Micro-influencers are usually defined as roughly 10,000 to 50,000 followers, but that band is a convention. Learn how to compare creators fairly and test one partnership.
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Find Influencers for Your App: Search, Vet and Shortlist Before You Write
Learn how to find influencers for your app with native search, practical vetting, fraud checks, FTC disclosure review, and a clear shortlist scorecard.
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Influencer Outreach: Choose a Creator and Write the First Email
Check creator fit using visible evidence, define one deliverable and write a focused first email. Follow a fictional campaign example without invented results.
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Influencer Brief Template for App Campaigns
Create an influencer brief with audience, message, deliverables, claims, disclosure, rights, review, timing, and measurement defined before outreach.
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Influencer Marketing Strategy for Apps: A Practical Plan
Learn how to build an app influencer strategy with clear goals, creator criteria, a reviewable brief, compliant disclosures, and approved outreach.
Read the guideA clear brief. A better start.
Put your audience, deliverables, and expectations in one place. Create a brief you can share with your creator.
Build my brief