Use the tool. Keep your work.
Influencer Rate Calculator
Get a fair per-post price range for an Instagram, TikTok or YouTube creator from cited rate benchmarks. Enter followers, views and engagement, and see the math.
Start here
Describe the influencer and the deliverable
These ranges come from published rate research. OutDM did not set them, and nobody regulates influencer rates, so treat every number here as a negotiation starting point. It is not a fixed price.
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Use the result for a real offer
These ranges run wide on purpose: a micro Instagram account can fairly charge anywhere from $250 to $5,000 for one post. The creator's recent views, niche and the usage rights you ask for decide where a fair quote lands inside the range.
Already know a creator's engagement rate from recent posts? Check it with the engagement rate calculator first, then come back here to price the deal.
Got the creator's real view counts? Run the quote through the CPM calculator to see what you pay per 1,000 views and compare up to three creators side by side.
Check the method
Understand your result
Look up the cited per-post or per-video range for the platform and follower tier, compare it against a per-1,000-follower baseline, then use views and engagement to compute an effective cost per 1,000 views or per 1,000 engaged followers for comparing creators.
Read the related guide